By  on April 3, 2018

BASEL, Switzerland — Acclimating to life with an 800-pound gorilla, watchmakers at Baselworld showed they are finding their footing by fine-tuning strategies to survive in territory invaded by Apple.

A focus on mechanical skills underpinned the wide range of responses to competition from the Apple Watch — similar to the Swiss watch industry’s method for weathering the onslaught of quartz timepieces in the Eighties. High-end players such as Breguet, Patek Philippe and Bulgari continue to build on their luxury heritage and offered delicate chiming minute repeaters while more accessible brands emphasized affordability, with Tissot offering automatic watches in cheaper price ranges.

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