HIGH-TECH TIMEPIECES: A Los Angeles company hopes to benefit from what it hopes will be an acceleration of interest in the Apple Watch with a collection that turns the gadget into something more than just a smartwatch. The timepiece, as with the iPhone and other gear out of Apple, is spawning a new crop of companies looking to ride what they hope will be the watch’s success.
Take Bucardo out of Los Angeles, for example. The company was founded by brother-sister duo Jonas and Jessica Lee, along with two other investors, about a year ago. Jonas is a former category manager at skate shoe brand Vans, owned by VF Corp., while Jessica comes from a fine art background.
The company is set to soft launch its Pendulum Collection on Thursday via a crowdfunding campaign on Kickstarter. The collection’s pieces, priced at $150, essentially serve as a dock for the watch, transforming it into a pocket watch or pendant necklace.
Bucardo sees a niche in the wearable-tech space by motivating consumers not typically early adopters in such technology.
Jessica Lee termed the Pendulum Collection an “exciting option for wearable tech for a lot of people who would not be excited about the look of the Apple Watch.”
The company is in talks with a global distributor, according to Jonas, and is aiming to have its product in specialty boutiques and department stores by Christmas.
It’s unclear how sales of the Apple Watch are faring since the device’s launch earlier this year. The company was upbeat about it in its June quarter results, but did not disclose specific sales numbers.