LONDON — Burberry has a new high-end watch up its sleeve: The Britain.Designed by chief creative officer Christopher Bailey, the watch, for men and women will launch Oct. 3 at top Burberry doors, including the brand’s new Regent Street flagship here, and at selected retailers worldwide, the company said.“The Britain collection is something that we have been working on for a long time and, like everything at Burberry, this watch has craftsmanship at its heart but is wrapped in functionality and innovation,” Bailey told WWD. Bailey said Burberry wanted to come up with a watch that was functional and timeless, but one that also felt modern. “The trenchcoat is the inspiration and starting point for so much of what we do at Burberry — and many aspects of The Britain nod to the trenchcoat in some way, from the D ring, which is reflected in the shape of The Britain, to the trench color palette, which is woven throughout the collection,” he said.RELATED STORY: Burberry Prorsum Spring 2013 >>The Britain has a rounded octagonal shape with custom-designed bolts around the brushed and polished steel bezel. It boasts trench-colored Super-LumiNova arms, and Swiss-made self-winding mechanical movements.A domed, transparent case back magnifies the movements and is meant to showcase the watch’s inner workings and craftsmanship. The face is covered in sapphire crystal, which is antireflective and shock and scratch resistant.The straps are made from hand-stitched alligator or rubberized crocodile, in a color palette of trench, brown and black. Bracelet bands come in stainless steel with brushed and polished surface combinations.Prices range from $1,795 for the automatic versions to $4,995 for one model set with 124 diamonds. The Power Reserve Automatic watch costs $3,995, while the chronograph costs $1,895.Mario Testino has shot the black-and-white ad campaign, which features an all-British cast, including the musician Rob Pryor, the actress Gabriella Wilde and the art dealer Harry Scrymgeour. “What is really exciting is that The Britain will be launched via a dedicated interactive online mobile experience,” said Bailey.The campaign will launch globally online and in November print issues across markets including the U.S., U.K., Italy, France, Hong Kong, China and Korea.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion