By  on December 4, 2018

BEIJING — #Squadgoals. It may have been an understatement for the group that Breitling put together here one evening in late November, with actors Brad Pitt, Daniel Wu, photographer Peter Lindbergh, and surfing champion Sally Fitzgibbons rubbing shoulders at the Phoenix Center.

The Grenchen, Switzerland-based watch house was pulling out the stops for the Chinese capital, although up until quite recently, such a night would have been implausible. China had been the elephant in the room, or rather, the elephant not in the room for the watch brand. Despite its long history dating back to 1884 and how its luxury rivals had quickly clamored to reach the lucrative Chinese consumer, Breitling had not made many inroads into the country.

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