Like Chanel’s Boy handbag, the timepiece also evokes the name of Arthur “Boy” Capel, an English polo player who was Chanel’s lover until his death in a car crash in 1919.
With an octagonal case that brings to mind the French fashion house’s Première watch, originally introduced in 1987, the Boy.Friend is available in two sizes: Large, or 34.6 mm by 26.7 mm, and extra-large, or 37 mm by 28.6 mm.
The opaline dial features a sunken circular motif and is devoid of numerals, making for a sober yet feminine look. There are six versions in all, in 18-carat beige gold, with or without diamonds, or in 18-carat white gold set with diamonds. The watches come on a black alligator leather strap, with a diamond-set buckle for the bejeweled versions.
The smaller timepieces are quartz models and feature a date window at the 6 o’clock position, while the larger versions come with manual-winding mechanical movements and a small seconds dial at 6 o’clock.
The watches will go on sale in early September and will retail from $12,500 to $27,000.