BOY CRAZY: In a nod to founder Gabrielle “Coco” Chanel’s penchant for borrowing men’s clothes, Chanel has unveiled a chunky rectangular watch dubbed the Boy.Friend.

Like Chanel’s Boy handbag, the timepiece also evokes the name of Arthur “Boy” Capel, an English polo player who was Chanel’s lover until his death in a car crash in 1919.

With an octagonal case that brings to mind the French fashion house’s Première watch, originally introduced in 1987, the Boy.Friend is available in two sizes: Large, or 34.6 mm by 26.7 mm, and extra-large, or 37 mm by 28.6 mm.

The opaline dial features a sunken circular motif and is devoid of numerals, making for a sober yet feminine look. There are six versions in all, in 18-carat beige gold, with or without diamonds, or in 18-carat white gold set with diamonds. The watches come on a black alligator leather strap, with a diamond-set buckle for the bejeweled versions.

The smaller timepieces are quartz models and feature a date window at the 6 o’clock position, while the larger versions come with manual-winding mechanical movements and a small seconds dial at 6 o’clock.

The watches will go on sale in early September and will retail from $12,500 to $27,000.