By  on May 6, 2019

PARIS — Raising the bar for an industry hard-pressed to devise new ways to cozy up to consumers, Jaeger-LeCoultre is offering an eight-year warranty for its timepieces, part of a new digital service platform.

“The average in the industry is, you know, three, five years…maximum. So, we’re going really a step forward in warranty extension and changing, I think, dramatically the relationship, after the purchase of the watch, with your piece,” said the luxury label’s chief executive officer Catherine Rénier.

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