MILAN — Ferrari and Hublot, the Swiss watchmaker controlled by LVMH Moët Hennessy Louis Vuitton, unveiled the result of their latest collaboration on Wednesday at the Italian luxury car manufacturer’s factory in Maranello.
Called “Big Bang Ferrari,” it is a limited edition re-design and customization of Hublot’s signature Big Bang watch, first launched in 2005. Available in three variations – titanium, carbon fiber and King Gold – the “Big Bang Ferrari,” features Hublot’s patented Unico movement with details inspired by Ferrari’s car designs.
The two companies started their partnership in 2011 when Hublot became the licensee of Ferrari’s watches and the official timekeeping partner of all the Italian brand’s activities.
“This watch is the natural result of the synergy between the Ferrari design team and Hublot, since we met many times to design each singe detail,” said Flavio Manzoni, senior vice-president of Ferrari design.
“This kind of collaboration brings us fresh air, because we can use our creative vision to design something completely different from a car even if there are common points between the two worlds. It’s a way to use our multi-disciplinary approach.”
In particular, Ferrari and Hublot were inspired by the Italian automotive company’s “La Ferrari,” the “F12 TDF” and the “GTC4 Lusso” car models which feature special details reproduced in the watch.
The minute counter and date window of the timepiece look like a car tachometer; the Ferrari speed dial inspired the watch’s date style; and a red detail on the profile of the case middle recalls the signature color of the Italian brand.
The watch will debut in the Hublot stores in January in a limited edition of 1,000 pieces for the titanium version; 500 for the King Gold; and 500 for the uni-directional carbon style. The titanium watch will be priced at $26,200, while the carbon and King Gold variations will retail at $28,300 and $42,000, respectively.
Manzoni revealed that the two companies are working on “another important future project” with Hublot, adding that the Ferrari design team is “deeply involved.”
According to Philippe Tardivel, global marketing director of Hublot, which directly operates 36 stores in the world and has debuted a new shop in Saudi Arabia this week, the United States continues to be the most important market for the brand, followed by Japan.
“China is becoming an extremely interesting market for us,” said Tardivel, adding that if six years ago Chinese customers were interested only in more classic, traditional watch brands, they are now more educated and keen to approach a more unconventional label such as Hublot.
Along with Ferrari, the Swiss watchmaker is also developing a strong partnership with Lapo Elkann’s Italia Independent company. In December 2014, the two firms signed a three-year deal to develop a range of products, including the launch in June 2015 of the Big Bang Unico Italia Independent watch and a pair of coordinated frames, both covered with Hublot’s patented Texalium material.
“We are currently working with Italia Independent on another great project to be released next year,” Tardivel said.