Furla watch

MILAN — Italian accessories company Furla has signed a license with Timex Group for the production and global distribution of a new watch collection.

Furla’s chief executive officer Alberto Camerlengo underscored an “affinity” with Timex Group and “shared values of excellence of production and design. Timex Group is a company that fully understands and respects Furla’s aesthetics, its tradition, its research to innovate and surely will contribute to the growth and success of the brand in the watch category.” Camerlengo said the watches will “perfectly blend and balance” Furla’s staple “joyful elegance, passion for color and storied Italian tradition.”

The collection will debut in select Furla stores in May.

Tobias Reiss-Schmidt, ceo of Timex Group, said the privately owned company based in Middlebury, Conn., which counts 3,000 employees, will bring its “expertise, international approach and an extensive history as a distinguished watch producer. The Furla brand fits perfectly with Timex Group and we are excited to leverage its important heritage and its vision through high quality watches.”

Timex Group produces watches for brands ranging from Nautica and Guess to Salvatore Ferragamo, Versace, Versus, Ted Baker and Missoni.

Last September, as reported, Furla revealed it had signed a licensing agreement with Mavive for the production and worldwide distribution of the brand’s first fragrance. The deal marked the company’s debut in the beauty arena.

Founded in 1927 by Aldo Furlanetto, the company, whose core business is handbags, also has an eyewear license with De Rigo Vision. Furla’s watches were previously produced and distributed by Morellato.

In 2018, Furla registered sales of 513 million euros, up 2.8 percent compared with 499 million euros in 2017. Exports accounted for 85 percent out of total revenues. It operated 490 stand-alone stores and counted more than 1,000 doors across 100 countries. Headquartered in Bologna, the company has doubled its sales in the past four years.