G-Shock Marks 35th Anniversary with Music, Cultural Collaborators

6h • Evan Clark

8h • Aria Hughes

9h • Allison Collins

G-Shock unveiled its newest watch designs last week with a big-wattage event targeting Millennial men.

This year, the Casio-owned watch firm celebrates its 35th anniversary — a milestone marked by the 100 millionth timepiece sold in G-Shock’s history.

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