Gucci is gearing up to present a digital project at the upcoming edition of international jewelry and watches trade show Baselword, kicking off on March 23.Through the #TFWGucci, which stands for “That Feel When” or “That Feeling When,” program, Gucci encouraged international meme creators to generate memes featuring timepieces of the brand’s different lines, such as the “Le Marché des Merveilles” collection featuring the label’s iconic bee symbol.Los Angeles-based artist Amanda Charchian, New York’s Olaf Breuning, Less, a photographer from South Korea, as well as Christto & Andrew, an artist duo from Qatar, are among the meme creators who participated to the project.The different artworks have been collected in a microsite available at gucci.com/tfwgucci. [caption id="attachment_10846473" align="aligncenter" width="1024"] #TFWGucci meme by Christto & Andrew[/caption] This project reflects the company’s strategy, boosted by creative director Alessandro Michele, aimed at creating engagement and exchange with the community of creative minds operating in different fields around the globe.#TFWGucci follows a range of other collaborative digital projects, including #GucciGram, where Gucci involved a range of international online illustrators and image-makers who created artworks showing the GG Blooms and Caleido prints.Then, last July Gucci launched #24HourAce, a video project with a number of artists participating by taking over the brand’s Snapchat account for one hour. Throughout one day, artists from around the world posted content on Snapchat to illustrate and explain how they have collaborated with Gucci, inspired by the brand’s Ace sneaker. In particular, each participating artist was asked to make a short film of up to 60 seconds in length, using the Ace sneaker as the theme — the resulting videos were posted on Gucci’s Instagram account.A strong supporter of upcoming artists, Gucci tapped San Francisco-based illustrator Jayde Fish to create the first paintings appearing on the large-scale mural, which the company installed on New York’s Lafayette Street, between Prince and Spring, last February. Debuting with Fish — who painted a woman on a sky-bound journey, looking through a telescope into the unknown — the 2,500-square-foot wall will host other collaborations throughout the year.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion
@carmeloanthony is upping his fashion game once again, introducing a hat collection with @goorinbros. Called Fresh Greens by Melo x Goorin, the line consists of five unisex models, all of which are made in America from 100 percent wool. Each hat is lined with Anthony’s signature and the inscription “Knowledge of self, wisdom and understanding.” You can purchase the collection line at Goorin’s website as well as three off its stores in San Francisco, New York City and Las Vegas #wwdaccessories
“I am of tradition, but that doesn’t mean I have an old outlook on life,” Hubert de Givenchy told WWD in an interview in 1978. The legendary designer, who died last week at the age of 91, achieved wide success soon after launching his own couture boutique in the early ’50s, but he refused to pine for that time. For the first time since its original publication, read our interview with Givenchy on his awe for Audrey Hepburn and looking forward. Link in bio. #wwdarchives #fbf (📷: Pierre Schermann)
About last night: @alexachung and @supergausa toasted the launch of their capsule collection. “It’s the shape that I love, so rather than amend the last and make the sole crazy or do anything wild, we just did really subtle additions that I think make it look really luxe-y,” said Chung. #wwdfashion (📷: Marc Patrick)
Exclusive: @off____white’s @virgilabloh is launching an exclusive eyewear capsule collection @sunglasshut. The unisex collection, which is made up of three styles, first made its debut on the brand’s fall runway show in Paris. Get all the details on WWD.com – link in bio. #wwdnews #wwdfashion