Gucci is gearing up to present a digital project at the upcoming edition of international jewelry and watches trade show Baselword, kicking off on March 23.Through the #TFWGucci, which stands for “That Feel When” or “That Feeling When,” program, Gucci encouraged international meme creators to generate memes featuring timepieces of the brand’s different lines, such as the “Le Marché des Merveilles” collection featuring the label’s iconic bee symbol.Los Angeles-based artist Amanda Charchian, New York’s Olaf Breuning, Less, a photographer from South Korea, as well as Christto & Andrew, an artist duo from Qatar, are among the meme creators who participated to the project.The different artworks have been collected in a microsite available at gucci.com/tfwgucci. [caption id="attachment_10846473" align="aligncenter" width="1024"] #TFWGucci meme by Christto & Andrew[/caption] This project reflects the company’s strategy, boosted by creative director Alessandro Michele, aimed at creating engagement and exchange with the community of creative minds operating in different fields around the globe.#TFWGucci follows a range of other collaborative digital projects, including #GucciGram, where Gucci involved a range of international online illustrators and image-makers who created artworks showing the GG Blooms and Caleido prints.Then, last July Gucci launched #24HourAce, a video project with a number of artists participating by taking over the brand’s Snapchat account for one hour. Throughout one day, artists from around the world posted content on Snapchat to illustrate and explain how they have collaborated with Gucci, inspired by the brand’s Ace sneaker. In particular, each participating artist was asked to make a short film of up to 60 seconds in length, using the Ace sneaker as the theme — the resulting videos were posted on Gucci’s Instagram account.A strong supporter of upcoming artists, Gucci tapped San Francisco-based illustrator Jayde Fish to create the first paintings appearing on the large-scale mural, which the company installed on New York’s Lafayette Street, between Prince and Spring, last February. Debuting with Fish — who painted a woman on a sky-bound journey, looking through a telescope into the unknown — the 2,500-square-foot wall will host other collaborations throughout the year.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)