Hermès for Hodinkee.

In an unlikely turn of events, Hermès’ third watch collaboration was designed in partnership with a blog.

Today, the French house reveals its tie-up with Hodinkee — the site of choice for watch collectors and enthusiasts worldwide. But the timepiece portal — founded by Ben Clymer in 2008 — has grown to become much more than a blog. Hodinkee is now an omnichannel destination for all things regarding watches, offering a podcast, e-commerce site, a YouTube channel, a print magazine, an events and conference program, plus well-followed social media accounts.

Hodinkee is Hermès’ third timepiece partner in its 181-year history — following a collaboration with Jaeger-LeCoultre in the early 1900s as well as its Apple Watch editions, first released in 2015.

The Slim d’Hermès for Hodinkee will be available in two styles: a time-only design and a GMT version. The house has produced a quantity of 100 time-only styles, priced at $7,650 and 24 GMT versions, priced at $14,700. Released on Hodinkee’s site for purchase today, each will include a blue dial and blue alligator strap.

Clymer struck up a friendship with Hermès artistic director Pierre-Alexis Dumas, with the two bonding over a love of quality and Hermès’ devotion to expert movement and horology craftsmanship. Over the last three years, they slowly developed a plan to collaborate.

“They are famous for not working with other people, it’s humbling. Hermès is an influencer of taste and the most beautifully managed brand there is, period,” Clymer said of his admiration for the brand.

The collaboration is Clymer’s latest triumph to mark Hodinkee’s 10-year anniversary. In a world laden with media voices, Clymer said Hodinkee has thrived by “remaining true to who we are and our audience. We have an opportunity to collaborate with a dozen brands but only choose one or two a year. When you are working for a larger company, you are beholden to investors. We are a bigger company now, not an upstart, but because of that long haul and unrelenting desire to produce quality products, we have succeeded.”

His company represents the new guard in a timepiece industry undergoing waves of change. More and more players continue to drop from the rosters of international trade shows such as Baselworld and SIHH. Clymer thinks “it’s a wonderful thing — there is so much conservatism and so much backward thinking, it needs to change.”

“Seeing shows dissipate is probably a good thing,” he continued. “We are not beholden to traditional ways of thinking. If I had my way I’d have the watches in New York. We are oftentimes expected to produce a year’s worth of content in a 20-minute appointment in the middle of Switzerland — it doesn’t lead anyone to do their best work.”