By  on October 8, 2018

PARIS — Eager to burnish its technological credentials, Hublot has jumped onto the cryptocurrency bandwagon with plans to top off a year of double-digit sales growth by launching a watch that can only be purchased using bitcoin.

A nod to blockchain technology, the Big Bang watch model will be launched on Nov. 6 in Hong Kong and comes as the company, which belongs to LVMH Moët Hennessy Louis Vuitton, touts sales growth in the double-digits, percentage-wise, according to chief executive officer Ricardo Guadalupe.

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