Isaac Mizrahi is entering the wearables market with a smartwatch.

Xcel Brands Inc., owner of the Isaac Mizrahi brand, said the designer is teaming up with HP Inc. to create the Isaac Mizrahi Smartwatch. Designed by Mizrahi, the watch – through the Engineered by HP program – would use HP’s technology to build the watch.

On the fashion front, the smartwatch will have a round shape, large roman numerals and interchangeable leather bands. Available in two Swarovski Crystal-outlined faces in silver and gold-tone stainless steel, the bands will include five interchangeable colorways. The watch will offer features such as message notifications, social media connection and a pedometer. The styling and concept are based on allowing women to stay connected through just a glance at their wrists. Through the Isaac Mizrahi smartphone app, users will be able to customize how they want to be notified about social media platforms, incoming calls, texts, e-mails and meeting alerts.

On the technological front, the analogue movement with the digital display will have a translucent color-matched dial that hides the digital display when inactive, the company said. The dial will have luminous hands. The power will come from a watch battery that is expected to last several years, while the so-called “smart capabilities” have a five-day battery life, depending on actual individual usage.

Mizrahi said, “It’s hard to integrate something so modern and mechanical looking into a feminine look, and I wanted the design to be a hidden treasure.”

Sridhar Solur, general manager for wearables and smart platforms at HP, said, “As we continue to expand the Engineered by HP program portfolio, it is important for us to consider personal style, just as much as we expand the technology infused in these designs.” He added that the Mizrahi smartphone allows users to be fashionable, “without sacrificing the connectivity that is so necessary with the way we live today.”

According to Robert W. D’Loren, Xcel’s chairman and chief executive officer, the smartwatch, which will be the first one designed specifically for women, will be available this spring for $249.99. It will retail initially on QVC, and then become available at the better department stores that carry the Isaac Mizrahi line.

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