LONDON — Alexandre Meerson comes from a family of watchmakers and is the founder of a namesake British business with no retail outlets and no plans to open any. The charming Frenchman does his own marketing, while all of his watch sales come from the Meerson web site, where customers can order bespoke watches that reflect their hobbies, professions, personal histories or obsessions.
“I work in a very traditional way — Meerson watches are all handmade in Switzerland — but my goal is to bring the craft to the age of digital, and connect directly with luxury clients. And I don’t really distinguish between online and offline,” said Meerson, who flies around the world hosting events or just meeting prospective clients for a drink and a chat about what they’d want their watch to look like.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty