The fashion label has signed a multiyear licensing agreement with the Swarovski Group to produce a line of women’s and men’s watches, the companies said in a joint statement on Monday. Karl Lagerfeld watches had been produced under license by Fossil Inc. since the label launched in 2011.
The new Swarovski-produced collection will be unveiled at the Baselworld watch and jewelry fair in March 2019 and is set to hit stores for the fall 2019 season. Lagerfeld himself may favor an Audemars Piguet Royal Oak watch, but his signature watches will sit in the accessible luxury segment, with suggested retail prices ranging from 99 euros to 250 euros.
The timepieces, ranging from functional and contemporary to classic and sophisticated, will fuse timeless elements with a rock-chic edge, the companies said. The collection will be available worldwide at Swarovski Crystal Worlds retail locations, Karl Lagerfeld stores, the karl.com web site and select retailers.
“As we evolve our global business strategy, we are excited to work with Swarovski to develop our men’s and women’s watch collections,” said Pier Paolo Righi, chief executive officer of Karl Lagerfeld.
The two companies first joined forces in 2016 on a fashion line featuring the Austrian firm’s signature crystals, which made its debut at Baselworld in March of last year. “This is a natural next step in our collaboration,” Righi said.
At an event in Paris in November celebrating the collaboration, Eric Russack, global vice president jewelry solutions and licensing at Swarovski, said the jewelry line was available in 150 points of sale including Swarovski Crystal Worlds retail locations, Karl Lagerfeld stores, the karl.com web site and select retailers.
“We’re still looking not to overdistribute in the market. I think if we get to 300 or 400 points of sale next year, we’d be happy with that,” he said.
Karl Lagerfeld’s portfolio includes ready-to-wear for men and women, children’s wear, bags and small leather goods, in addition to watches, eyewear, footwear, perfumes, candles and fashion jewelry.
The Swarovski Crystal Business has a global network of around 3,000 stores in some 170 countries, generating sales of 2.7 billion euros in 2017.