Kate Hudson has joined forces with Michael Kors to help fight global hunger.
The actress has joined with the designer to support his Watch Hunger Stop initiative, which Kors launched in 2013.
To date, sales of Kors’ Watch Hunger Stop collection of watches has helped deliver more than 10 million meals to hungry children around the world through the United Nations World Food Programme. In recognition of Kors’ philanthropic efforts, the program has named the designer a global ambassador against hunger.
Kors entered into a long-term partnership with WFP in 2013. Originally, he teamed with Halle Berry in January 2013 to raise awareness and funds for the program. Berry visited a WFP site in Nicaragua, the second-poorest nation in the Americas, seeing first-hand how the WFP’s School Meals program worked. The collaboration with Berry has since ended due to her other commitments.
This year, Kors will launch the Bradshaw 100, a new addition to the Watch Hunger Stop collection. For each watch sold, 100 children in a hunger-stricken area will receive a nutritious meal. The Bradshaw 100 comes in two versions — black with a silver-tone dial and gold-tone with a gold-tone dial. Both sport a detailed map of the world etched on the face and Kors’ signature engraved on the back, along with Watch Hunger Stop and the Message “1 Watch = 100 Meals.” The limited-edition watches will be available exclusively in Michael Kors stores worldwide and michaelkors.com, beginning in October. They retail for $295. For every sale of a watch from the Watch Hunger Stop collection, Kors will donate $25 to WFP.
“My goal in creating these pieces is to offer our customers something desirable that not only raise money but also raise awareness and get people talking,” said Kors. “When you wear a watch from the Watch Hunger Stop collection, you become an ambassador for the cause, and so far the response has been incredible.”
This is the third year of the watch collaboration. “Hunger is one of the world’s most solvable problems and we hope that we can continue this momentum to make a difference,” he added.
Hudson, who has been involved with several organizations dedicated to children, education and human rights, said, “As a mother, I can’t think of anything more important than raising a healthy and educated generation of children, and WFP’s School Meals Program is committed to exactly that. This is a cause that I’m eager to be a part of because I believe we can all make a real and significant difference.”
The first project to feature Hudson and Kors together will be the October launch of the Bradshaw watch. Also during the month of October, in conjunction with World Food Day on Oct. 16, customers and visitors to Kors retail stores will be able to make a $4, $10 or $25 donation to WFP at the register.
Providing food is a common theme in Kors’ philanthropic endeavors. Last month, God’s Love We Deliver dedicated its newly renovated and expanded SoHo home at 166 Avenue of the Americas to the designer, which is now known as the Michael Kors Building at God’s Love We Deliver.