By  on June 18, 2019

CHANTILLY, France — Following Swatch Group’s exit from the Baselworld watch fair, Longines has embarked on a market-by-market approach, with a focus on introducing new products when they are available.

Speaking to WWD in the runup to the Longines Prix de Diane horse race, Matthieu Baumgartner, Longines vice president of marketing, explained how the label is pursing a strategy of spreading launches out over the year. 

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