By  on February 14, 2019

MIAMI — As watch brands shift from traditional trade shows to focus on end consumers through meaningful experiences and exclusive face time, Watches & Wonders Miami is evolving into a major international platform for the category.

The annual winter event has nowhere reached Art Basel Miami Beach proportions, but watch executives said the comparison isn’t far off in the importance to show up with their best products and create rich moments for existing clients and new ones.

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