By  on January 25, 2019

GENEVA — It’s never completely “out with the old” in the watchmaking world — not in an industry that makes a business of digging through archives. But “in with the new” felt like the mantra at the Salon International de la Haute Horlogerie, or SIHH, here this year.

Gone is the myth that people won’t buy stuff for $100,000 or more over the Internet. “In” is an embrace of online marketplaces and content generation — composing hip-hop music and sending a Spitfire plane back into the skies — and generally pulling out all the stops to get closer to consumers.

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