Michael Kors is once again joining forces with Kate Hudson, who will help support Watch Hunger Stop, the brand’s campaign to find global hunger.
The company is in the fifth year of the program that benefits the United Nations World Food Programme and so far has delivered over 15 million meals to children in need.
Hudson recently visited schools in Cambodia and saw the program in action. “This is the third year I’ve had the honor of collaborating with Michael on this important cause,” said Hudson. “In June, I visited schools in Cambodia, where the funds raised by Watch Hunger Stop enable the United Nations World Food Programme to feed children so they receive the nutrition they need to grow and to finish their education. It was an amazing experience — and I can’t wait to share everything that I saw and learned there.”
Michael Kors noted about the global initiative and Hudson’s participation, “She and I share the belief that if we all work together, this is a problem we can solve. Watch Hunger Stop supports WFP’s school meals program, improving the lives of children who deserve the chance for a healthy, happy future. We’re proud to be able to help.”
Established in 2013, Watch Hunger Stop raises funds and awareness to help achieve a world with zero hunger. The brand’s partner in the effort is the United Nations World Food Programme, and funds go to support WFP’s school meals program. The sale of 12 special products is one way Watch Hunger Stop raises funds for WFT, ranging from watches to fitness trackers. This year, those products will include a special edition of the not-yet-released Michael Kors Access Sofie smartwatch ($395) and a version of the brand’s Lon aviator sunglasses ($159).
Kors donates 100 meals for every one of these products the company sells. The products go on sale Oct. 1 on michaelkors.com and the retail stores around the world, leading up to World Food Day on Oct. 16. They stay on sale until the inventory runs out. The company has also designed a T-shirt which will feature design elements from this year’s Watch Hunger Stop logo, which was created by Clym Evernden. As in the past, the T-shirt will be distributed free in Michael Kors stores.