By  on March 2, 2015

PARIS — Mounir Moufarrige, president of luxury watch firm U-Boat, will launch a new brand at the Baselworld watch and jewelry fair.

Moufarrige, a luxury executive famous for reviving Montblanc and hiring Stella McCartney at Chloé, is reviving the British watch brand L. Kendall, which traces its roots back to London in 1742, making it older even than Switzerland’s Vacheron Constantin and France’s Breguet.

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