By  on August 15, 2018

Movado Group has entered a deal to acquire Millennial-favorite brand MVMT Watches, the company revealed today.

MVMT is relatively new to the watch game. The direct-to-consumer brand was founded in 2013 by Jake Kassan and Kramer LaPlante. The duo have made their name on well-designed watches offered at an affordable price — typically under $200. They have since added sunglasses and accessories into the line.

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