By  on October 24, 2018

Movado chief executive officer and chairman Efraim Grinberg is on a quest to sell product that “connects to people’s hearts and not their phones.”

With this in mind, he has spearheaded the Movado Group’s acquisition of two Millennial-geared watch companies within the last two years. Women’s watch brand Olivia Burton was purchased in July 2017, followed by Mvmt, acquired in a $100-plus million deal revealed in August.

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