By  on March 21, 2019

Movado’s $200 million deal with Millennial watch brand MVMT is beginning to take shape ahead of the company’s summit in Davos, Switzerland.

There, MVMT founders Jake Kassan and Kramer LaPlante will present their brand in Switzerland for the first time. True to their disruptive nature, the direct-to-consumer minded entrepreneurs have built their business without ever attending the Baselworld trade fair. The company’s purchase by Movado — which is opting out of Baselworld for a second straight year to hold its Davos conference — means MVMT will likely never appear on the Basel trade ground.

To continue reading this article...

load comments
blog comments powered by Disqus