By  on September 4, 2015

For the style set, the primary gripe against “wearables” has been that, due to lack of style, they remain largely undesirable. But if a recent spate of new smartwatches is any indication, the divide between tech gadget and fashion accessory is becoming increasingly blurred.

This week, brands including Motorola, Samsung, Huawei, Asus and Runtastic launched new smartwatches, and the resounding theme is that rather than looking like a computer strapped to the wrist, they mimic traditional timepieces, often hiding the capabilities within. Just call it a classic case of hiding smarts to look cool and fit in — beauty first, brains as a bonus.

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