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WWD A issue 04/20/2009

Swiss watchmaker Nubeo is hoping to score big with the launch of its Black Mamba collection, a range of sporty timepieces produced with NBA star Kobe Bryant. Named for Bryant’s on-court moniker, the Black Mamba features a slick titanium case, black rubber strap and contemporary curves. Sapphires and emeralds optional. Aside from Bryant’s endorsement, the collection’s other draw is its 131-part case, which Nubeo claims is the world’s most complex. Prices start at $20,900.

This story first appeared in the April 20, 2009 issue of WWD. Subscribe Today.

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