By  on January 3, 2019

The clock is ticking. The Internet, once thought of as a back-alley resource for luxury mechanical timepieces, now has a mix of e-commerce players leading a new charge, with watch brands taking notice.

“The luxury watch brands are playing catch-up,” argued NPD Group’s executive director and industry analyst of watches and luxury Reginald Brack. “Watch executives have been wondering, ‘Will a customer buy something that is $10K and up, online? The answer is yes, and we’ve seen it in the pre-owned watch market.”

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