The clock is ticking. The Internet, once thought of as a back-alley resource for luxury mechanical timepieces, now has a mix of e-commerce players leading a new charge, with watch brands taking notice.
“The luxury watch brands are playing catch-up,” argued NPD Group’s executive director and industry analyst of watches and luxury Reginald Brack. “Watch executives have been wondering, ‘Will a customer buy something that is $10K and up, online? The answer is yes, and we’ve seen it in the pre-owned watch market.”
Exclusive: Trademark, the highly acclaimed line by Pookie and Louisa Burch is ceasing operations. Resort 2019 will be the brand’s final collection.
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Report: @mistywhitesidell 📸: @jgreenery .