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Latest in Watches

Timex and UFC Team Up on Debut Collection

The Connecticut watchmaker has become the first official timekeeper for the MMA company.

Breitling Debuts Fully Traceable Watch With Lab-grown Diamonds, Blockchain-backed Record

The luxury watchmaker aims to use only lab-grown diamonds and responsibly extracted gold for its entire…

Swiss Watch Exports Hit Another High in September

Exports once more crossed the $2 billion threshold as all markets saw a sharp increase, except Hong Kong.

Bucherer Acquires West Coast Retailer, Adds Messika in Bid for U.S. Growth

Bucherer continues its quest for growth across the U.S. following its 2018 acquisition of Tourneau.

Tag Heuer Taps Mario Kart for Second Chapter of Nintendo Collaboration

Two limited editions of the Swiss watchmaker's Formula 1 will feature the game's characters — and Easter egg…

Hublot Launches Gastronomy-inspired Limited-edition Watch

The 42-mm Big Bang Unico Gourmet is made from Damascus steel, the favored material for high-end knives used…

EXCLUSIVE: Jessica Chastain Fronts Gucci’s New Watch Campaign

In a film and photographs, the Oscar-winning actress and film producer is seen wearing the Gucci 25H model.

Wempe Fetes U.S. President, Ruediger Albers

Part of the celebration, Albers curated an exhibit of rare timepieces and jewelry on display at the Fifth…

EXCLUSIVE: Cai Xukun Is Tag Heuer’s Latest Ambassador for China

The Chinese musical artist's first campaign, featuring the Monaco watch, breaks on Thursday on Chinese and…

Steady August for Swiss Watch Exports

High-end and entry-level watches moved briskly, while the "other materials" category more than doubled.

EXCLUSIVE: Tag Heuer Taps Youngest British Olympian, Sky Brown, as Ambassador

The skateboarding and surfing prodigy won a bronze medal at the 2020 Tokyo Olympics at only 13.

Night Time

The subtle timepiece that exudes class and sophistication is an essential for the watch aficionado.

Arm Candy

So much more than just a way to tell time, a woman's watch is also a statement and a piece of jewelry.

George Clooney and Hyun Bin Front Omega Speedmaster ’57 Campaign

The Speedmaster line is celebrating its 65th anniversary in 2022.

EXCLUSIVE: Bradley Cooper Is Louis Vuitton’s First Dedicated Brand Ambassador for Watches

The actor appears in a campaign directed by Damien Chazelle marking the 20th anniversary of the Tambour…