Cartier on Saturday and Sunday will launch Panthere Studio, the maison's first public-facing, experimental activation in the U.S., to promote its recently relaunched Panthere de Cartier watch.The customized, interactive experience will take place at Indochine, the dining spot and watering hole on the fashion-art-music axis. It's a bit downtown for Cartier, which last September threw open the doors to its renovated and enlarged mansion on Fifth Avenue, all elegance, symmetry and references to celebrated clients such as Grace Kelly, Elizabeth Taylor and Gary Cooper.But, Cartier is eager to attract a younger customer and is gearing the pop-up to Millennials. Panthere Studio will feature sharable moments with live DJ performances, social media activations and interactive photo opportunities, including a Panthere "stacking bar" where guests can style their own look with the watch.Cartier said special guests will be in attendance throughout the weekend, including model, actress and influencer Olivia Culpo who is scheduled to stop by the pop-up on Saturday between 12 pm and 2 pm.Nothing about the relaunch of Panthere de Cartier has been business as usual. Aside from the pop-up, Cartier recently relaunched Panthere exclusively on Net-a-porter, where it's been selling since May. It gives the launch a modern twist, available for purchase via app on a mobile phone.The Panthère watch is also available this month in select Cartier boutiques, including the Fifth Avenue mansion in Manhattan, and the Beverly Hills store, with a worldwide launch set for June.
"We're coming out of our boutiques and bringing the world of Cartier downtown, to engage with our clients – and future clients, for that matter – where they live, work and play," said Mercedes Abramo, president and chief executive officer of Cartier North America. "We're excited to introduce the iconic Panthere de Cartier watch to a fun, fearless new generation in such a unique and experiential way."
First launched in 1983, the updated Panthère collection comes in 12 styles, in a variety of finishes and two sizes.The panther has appeared in various forms throughout Cartier's history, including realistically or graphically designed or simply used as inspiration. Interest in the animal came from the turn-of-the-century safari taken by Jeanne Toussaint and Louis Cartier. In 1904, the suggestion of the panther appeared in jewelry designed with black and white spots; a watch with panther ornamentation bowed in 1914; a double panther ring was created in 1935, and a special order from the Duke of Windsor in 1948 saw an emerald transformed into a panther brooch.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion