By  on November 13, 2018

MILAN — There were flowers, there was art, photography, music and a ballet — and a sprinkle of secrecy.

Patek Philippe chose Milan to unveil its new women’s Twenty-4 Automatic watch in October and planned an event whose details — even the reason for its taking place — were kept under wraps until president Thierry Stern took the stage positioned under a glass structure erected in the courtyard of the storied 17th-century Palazzo Serbelloni. “It’s been nearly 20 years after the debut of the Twenty-4 Manchette watch and we’ve been working on this new women’s timepiece for the past five years and through 40 prototypes,” said the affable executive.

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