By  on October 17, 2018

PARIS — The lifestyle approach to selling luxury goods has swept the industry — and now it’s reaching the auction houses. Watch auctioneer Phillips has teamed with Mr Porter and The Rake for a watch auction in New York on Dec. 5.

“We want to broaden the dialogue amongst the three groups, mix them, because we believe that it is also our mission to spread the word of what we do beyond our confined group of existing followers,” said Aurel Bacs, senior consultant for Phillips.

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