By  on August 22, 2017

TrueFacet, the online marketplace for pre-owned watches and jewelry, is joining the world of full price.

The digital marketplace is adding a new Brand Boutique platform to give shoppers access to select brand partners for jewelry and watches. The addition is in response to consumers’ request for “new,” according to founder and chief executive officer Tirath Kamdar. Consumers who head to the TrueFacet landing page can click on either the access button for the pre-owned marketplace or the one for the new boutique.

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