By  on May 15, 2018

Richemont Group on Tuesday unveiled Baume, the first watch brand launched by the luxury conglomerate, which has acquired the other timepiece brands in its portfolio, including Baume & Mercier.

Aiming to meld — and trade on — the 180-year-old Baume & Mercier’s heritage with a new sustainable materials model, Baume endeavors to attract new customers — those looking for luxurious, eco-friendly options that are not mass-produced, yet fall below the luxury price point.

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