By  on July 10, 2019

In a rare act of unity, Compagnie Financière Richemont on Wednesday, will gather eight of its maisons under one roof for an event called Arcadium, the goal of which is to spark interest in the participating jewelry and watch brands with the help of augmented reality and virtual reality.

While each of the maisons boasts years of craftsmanship, Richemont sensed that luxury consumers weren’t aware of the brands’ stories, so it’s now turning to technology to impart the message to existing and future clients.

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