PARIS — Sharks are the stars of a new advertising campaign from Ulysse Nardin as the high-end watchmaker stakes out territory in a crowded sea of brands jostling for position among discerning luxury consumers.
The first public image drive from recently named chief executive officer Patrick Pruniaux — he was appointed last August — the campaign will run in print and online and is meant to be contemporary and atypical. In one of the images, designed by the French agency Extreme, a giant shark hovers over New York’s Fifth Avenue, facing the viewer with a toothy grin, its back splashed with sunlight refracted by water. Anchoring the scene is a navy blue timepiece from the Freak collection that sells for around $90,000; above is the hashtag #freakmeout.
As 2018 comes to a close, we’re taking a look back at the best party photos of the year. First up, newlyweds Nick Jonas and Priyanka Chopra in black tie at Ralph Lauren’s 50th anniversary show in September.
📸: @zefashioninsider .
“Sand, summer, sea,” is how designer Sarah Staudinger describes of the beginnings of her latest collection for Staud, writes @elmercer.
Summer was encapsulated through an array of adorable picnic inspired garb in poppy hues like tablecloth gingham compact knit playsuits and matching sets and plenty of crudite-emblazoned offerings. The best foodie-looks included a salad printed waffle minidress with matching cardigan or a matching neon green knit set with fringe made of mini glass lemons (and matching croakies). #wwdfashion
With a litany of sold-out collabs, a history-making debut show for Louis Vuitton men’s and armfuls of awards, Virgil Abloh is WWD’s Newsmaker of the Year. 📸: @lexieblacklock .