Shinola Silver Lake

DETROIT — Shinola this morning revealed shake-ups to its executive suite.

Shinola president Jacques Panis is to leave the company and be succeeded by the watch firm’s current vice president for watch development, Shannon Washburn.

Panis had been with the timepiece maker — known for its Americana marketing angle and direct-to-consumer model — since its founding in 2011.

Panis’ last day is March 2. He said in a statement: “There comes a point in every career where it’s time to move on down the road, and that time has come for me….I will be taking some time to pause and reflect before defining what is next for me.

“I am so excited about the future of Shinola and the next chapter of this incredible story. Shinola has been a place of personal and professional growth for me and I am grateful for having had the opportunity to be a small part of this epic journey. Shinola has played a major role in my life for the past seven years and I plan to continue supporting the company any way I possibly can in the future,” Panis added.

Shinola founder Tom Kartsotis said of Panis’ departure: “I consider the handful of people who joined me in Detroit a little over seven years ago as cofounders of Shinola. Jacques, as one of our cofounders, will always be a part of the brand. Jacques and I will continue to work on various things together and, as a close friend, he will continue to help Shinola in several capacities where he is of inestimable value. Personally, I look forward to the next chapter of the Shinola journey and to the next chapter of Jacques’ career.”

According to the firm, Washburn has worked with Kartsotis for nearly three decades. She will be tasked with steering the watchmaker’s brand, product development and marketing teams — reporting directly to chief executive officer Tom Lewand.

Lewand said in a statement regarding the executive transition: “Shannon is one of the most talented, intelligent and respected people at Shinola. It is a special opportunity to work with her in this leadership role, where she will be key to ensuring that our incredible team will continue taking our brand and our business on its amazing trajectory. While we will greatly miss Jacques’ unique talents and energy on a daily basis, we are beyond grateful for his continued support and friendship.”

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