By  on October 16, 2019

PARIS — Reflecting the ongoing transformation of the Swiss watchmaking landscape, the Salon International de la Haute Horlogerie, or SIHH, a key industry event, is changing its name to “Watches and Wonders Geneva.” The move corresponds to broader strategy changes, according to show organizers.

“What we are doing today is marking the beginning of an entire ‘Watches and Wonders’ ecosystem like a sort of club with the goal to celebrate watchmaking excellence everywhere in the world, 365 days a year —that’s the ambition of ‘Watches and Wonders,’” Fabienne Lupo, the chairwoman and managing director of the Fondation de la Haute Horlogerie, organizer of the event, told WWD.

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