By  on August 7, 2016

As the hype of wearables dies down, one thing is clear: companies need their fashion tech offerings to look more like fashion and less like tech. They also need to sell their products in places typically associated with fashion.

One entrepreneur who grasps the importance of reaching his demographic where they already shop is Gerald Wilmink, the founder and chief executive officer of WiseWear. In an exclusive interview, Wilmink revealed that his smart jewelry accessory will be available at Saks Fifth Avenue in September.

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