PARIS — Swiss watch exports rose 2.8 percent in September as a strong performance in the United States compensated for mixed demand in the key Asian markets, the Federation of the Swiss Watch Industry reported.
Foreign sales of Swiss watches totaled 1.96 billion Swiss francs, or $2.1 billion, according to the federation. Dollar figures are converted at average exchange rates for the period in question.
Exports to Hong Kong rose 3 percent, breaking a four-month falling streak, as pro-democracy protests failed to make a dent on the month’s data. However, sales to China fell 4.2 percent after two months of increases, signaling demand in the region remains weak.
The U.S. posted a 7.3 percent rise in sales, while the picture in Europe was mixed, with a 4.1 percent rise in Italy and a 4.8 percent decline in Germany. Japan recorded its most modest increase of the year with a 1.8 percent rise.
Watch exports rose 4.2 percent in volume terms and 3.2 percent in value terms. Sales of gold timepieces were up 6.5 percent on a value basis, while steel watches recorded a 2 percent increase.
Watches costing less than 500 Swiss francs, or $535, posted a 6.2 percent gain in value terms, while those costing more than 3,000 francs, or $2,140, were up 4.9 percent. However, those in between – meaning a range of 500 Swiss francs to 3,000 Swiss francs — fell 3.7 percent in value terms.