PARIS — Tag Heuer has temporarily shut down its manufacturing sites in Switzerland, a measure adopted by much of the country’s watchmaking industry, in an effort to fight the spread of the coronavirus.
The watch label, which belongs to LVMH Moët Hennessy Louis Vuitton, has closed its headquarters in La Chaux-de-Fonds, Switzerland as well as sites in Cornol, Chevenez and Artecad, since Wednesday. Other operations, including supply chain activities, will be progressively halted, the company said in a statement.
Tag Heuer is taking measures to ensure employees will retain their employment as well as working to minimize the impact on several key subcontractors that work at La Chaux-de-Fonds, it added.
Hublot, another label owned by LVMH, said earlier this week it was suspending production, as did Patek Philippe and Rolex. Swatch Group, meanwhile, said Thursday it has reduced and, in some cases halted, production, but has not closed factories at this point.
The moves come as Swiss and French authorities, along with much of the rest of Europe, have called for the closure of nonessential business and movement in the countries.
A number of the label’s stores and points of sale in Europe and elsewhere in the world have temporarily shut or are about to, the label also said.
Tag Heuer launched a new generation of connected watches on March 12 and recently refurbished its web site.