By  on March 12, 2020

PARIS — Tackling the challenge of melding digital and physical worlds, Swiss luxury watch label Tag Heuer is launching a new generation of connected watches, a project spearheaded by chief strategy and digital officer Frédéric Arnault.

“It’s a very important launch for the brand,” said Arnault, who brought on expertise in software engineering for the project and, in start-up fashion, has expanded his team of two initially to around 30 people in his short time at the company.

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