By  on October 3, 2017

It’s not hard to see why Tag Heuer partnered with Enjoy to test an expanding definition of what luxury service means today.

The Swiss watchmaker on Tuesday launches a new service for its Connected Modular 45 smartwatch. Customers who purchase the watch through Tag Heuer’s web site can select the Tag Heuer Personal Atelier service to have the timepiece delivered, set up and personalized through Enjoy, free of charge.

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