Kaviar Gauche has long been one to watch — and now the Berlin design duo known for edgy bridal and eveningwear has a timepiece of their very own, thanks to a collaboration with Casio’s women’s watch brand Sheen.
This story first appeared in the October 27, 2014 issue of WWD. Subscribe Today.
Alexandra Fischer-Roehler and Johanna Kühl, who recently showed their spring collection during Paris Fashion Week, pulled inspiration from their signature blend of feminine cool and relaxed sexy glamour for the Sheen by Kaviar Gauche watch. The timepiece has a silver-and-white face and a laser-cut leather band with an open floral motif reminiscent of recent Kaviar Gauche designs. The white band has a stud fastener and is produced in Germany.
The Sheen by Kaviar Gauche watch is limited to 100 pieces, and will retail for 500 euros, or about $641; Sheen models are generally priced between 100 and 300 euros ($127 to $382). The watch was launched in September, but is not yet on counter. Sales locations will be revealed soon — and the watch will be exclusive to Germany.
Casio’s Sheen launched in Japan in 1999, added the U.K. at the end of 2012 and entered the rest of Europe in spring 2013.
This is Sheen’s first designer collaboration. In the U.K., Sheen has so far looked for broader appeal, teaming up first with hit British reality TV show “The Only Way Is Essex,” and more recently with girl group The Saturdays. Sheen has also used Claire Danes and Elisabetta Canalis in its campaigns.
Kaviar Gauche has previously collaborated with ArtDeco cosmetics, created a capsule collection for Zalando and designed a stylish diaper bag for Bugaboo.