By  on February 22, 2019

Tissot was one of the Swatch Group’s many brands to set up residence in New York for the early portion of New York Fashion Week. Swatch isn’t participating in this year’s Baselworld show and sent many of its brands to Manhattan in lieu of presenting at the Swiss expo.

Tissot, in particular, had a mission while in New York — to boost brand awareness and increase sales in the U.S. market.

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