By  on October 10, 2017

PARIS — American consumers might have a weakness for watches that are large and geared to the outdoors, but with the right emphasis, Vacheron Constantin chief executive officer Louis Ferla thinks the dressy, upscale brand can find stronger resonance in the country.

“I think for us, with a bit more focus and explanation, we should be able to properly develop that market,” Ferla told WWD, a perfectly folded handkerchief poking out of his suit’s breast pocket.

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