By  on November 29, 2018

It’s go time. U.K.-based Watches of Switzerland, which counts itself as the largest distributor in the world of luxury Omega and Tag Heuer, is pushing into the U.S. market with a flagship location, a first for the brand, at 60 Greene Street in New York’s SoHo.

The 8,000-square-foot space is the lead-up to what will be two stores in New York, the second bowing at the Hudson Yards development in March.

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