By  on March 22, 2018

As watchmakers seek to bolster their standing in the midst of ongoing tough conditions, a growing number of brands are exploring the secondhand market and using servicing offers on older watches to strengthen ties with customers.

In the past, many firms were concerned that involvement in the business of used timepieces would wear away the exclusive aura of a brand or eat into sales of new watches. But the industry’s prolonged slump has eliminated such worries. With forecasts for tepid growth for the foreseeable future, with observers predicting sales increases in the low single digits, watchmakers are on the hunt for fresh ways to engage with potential clients.

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