The supermodel is opening a flagship in New York for her Australia-based supplements brand, which industry sources project could be worth $200 million in the next five years.
Pharmaca has long featured clean lines not often found in the mass market. Customers, especially younger shoppers, are responding.
Beauty brands are getting cheeky with their latest source of inspiration.
The retailer is rolling out shops-in-shop to nine of its locations.
The line, due in 2019, is part of a new partnership between IMG Models and Inter Parfums Inc.