LG says the deal will expand its North America reach, but Avon’s North America segment has been troubled for years.
The two have signed a “very long-term agreement,” according to Edgar Huber, Coty Luxury president.
Moon, an oral beauty brand, is set to launch in Ulta Beauty stores in May.
In contrast, the company’s beauty operation posted more than $3 billion in sales for the third fiscal quarter.
SK-II continues to drive beauty sales, while mid-priced products sold better than appliances in grooming.
It’s the first direct-to-consumer brand incubated by Puig Futures, and is fronted by illustrations of notable women.
Sustainability concerns run the gamut from ingredient sourcing to carbon footprint reduction and the recyclability of packaging.