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Clean Beauty Brand Merit Is Confident About U.K. Launch

In 2021, Katherine Power raised a $20 million Series A led by L Catterton.

The Top 10 Takeaways From WWD’s 2023 Digital Beauty Forum

Understanding the technologies that are transforming the industry.

The Art (and Science) of Going Viral on TikTok

E.l.f.'s chief brand officer Laurie Lam said the brand's winning strategy requires the right mix of data and…

Beauty at Couture Shape-shifts

Makeup and hair looks might be more radical, but they remain bespoke — ask crystalized by Doja Cat's…

Leveraging Data at Mass With P&G Beauty

The company's data capabilities are able to optimize customers' experiences shopping its portfolio, said…

Murad Doubles Down on Its Wellness Approach

The clinical skin care brand is partnering with nonprofit Active Minds to promote its "Stress Less" and "Be…

Symrise Invests in Israeli Biotech Company

The tie-in will allow for the accelerated creation of natural antimicrobial solutions.

Measuring the Success of Tarte’s Dubai Influencer Trip

The trip got TikTok talking — a lot — as the latest engagement stats show.

All The Beauty Retail Expansions of 2023

A list of all the beauty brand retail expansions in 2023.

Mass Beauty Sales Performance in 2022, Per NielsenIQ

While revenue was up thanks to inflation, mass beauty experienced overall declines in unit sales in 2022…

Inside the Oura Ring Phenomenon

Oura's CEO Tom Hale discusses the future of the wearable wellness brand.

The Aesthetic Shower

A guide to making the most out of showering.