Written by Luca Turin and Tania Sanchez, the guide reviews roughly 1,200 fragrances launched over the last 10 years.
Glitter walls, an interactive dance floor and more: as mass-market conditions continue to languish, Maybelline is delivering experiences to consumers outside the drugstore.
Makeup lines are joining with Scentbird to get products into consumers’ hands.
Roh, who helped expand NYX, is joining Maesa as more chains seek the company to develop exclusive beauty launches.
Prestige beauty is seeing more discounts than ever before — and they’re coming from both brands and retailers.