Goldfarb will stay on as executive chairwoman.
The business is expanding beyond sponges into makeup — more products are expected to debut in 2019.
In line with Procter & Gamble’s new attitude toward beauty acquisitions, First Aid Beauty will operate as a wholly owned subsidiary.
From dogs to the derriere, there’s a summer beauty launch for that.
His last day at the company is July 31.
THG said the acquisition will support its international growth plans.
Made by women for women, the latest crop of feminine care products moves beyond washes to lubricants, vibrators and rose water mists.