Makeup try-on experiences for brands within L’Oréal’s portfolio are rolling out beginning in late August as part of a “long-term” partnership between the beauty behemoth and social media giant.
Not just content to be a tool, the company’s new focus is on building a social ecosystem and providing real world beauty solutions.
While E.l.f. lost out on buying NYX, that’s the type of business the brand would look to acquire.
The business bought the license from Coty earlier this year.