His last day at the company is July 31.
Goldfarb will stay on as executive chairwoman.
In line with Procter & Gamble’s new attitude toward beauty acquisitions, First Aid Beauty will operate as a wholly owned subsidiary.
From dogs to the derriere, there’s a summer beauty launch for that.
THG said the acquisition will support its international growth plans.
Made by women for women, the latest crop of feminine care products moves beyond washes to lubricants, vibrators and rose water mists.
The brand is planning continued product launches and geographic expansion.