Lumavera lipstick

Beauty Features

Coronavirus Predicted to Cause Biggest Beauty Decline in 60 Years

Kline predicts the beauty market will decline 2.5 percent in 2020, more than after the Great Recession.

clock 14hAllison Collins

Kiehl's in-store consultations healthy skin hub

Beauty Features

Beauty Retail Teams Are Becoming Virtual Consultants

Coronavirus-induced store closures have brands, including Deciem and Kiehl’s, bringing one-on-one digital consultations to shoppers.

clock 20hJames Manso

Elf tiktok campaign coronavirus

Beauty Features

The Thread: E.l.f. Revives Viral TikTok Campaign With a Coronavirus Twist

“Y’all need to lather up.”

clock 20hAlexa Tietjen

Loops Beauty Shots Studios Syllable Sheet Mask Sam Shahidi

Skin Care

YouTube Pros Shots Studios Gets Into Beauty With Loops Beauty

Shots Studios, mobile-first content creators who count Netflix, Spring and Axe as former collaborators, joined forces with brand incubator Syllable on their first CPG launch.

clock 20hJames Manso


Beauty Features

5 Beauty Brands Launching Amid the Coronavirus Pandemic

Despite the extreme challenges presented by the coronavirus pandemic, some new brands are braving the challenge.

clock 20hJames Manso and Alexa Tietjen

Brands are finding themselves striking a balancing act — protecting employees on one side while conserving cash flow on the other, and navigating financing options while thinking through the future of beauty sales.

Beauty Features

Can Beauty Companies Navigate Coronavirus? With Financing Options and Negotiations, They Hope So 

Coronavirus is hitting beauty’s bottom line — here’s how companies plan to stay afloat.

clock 21hAllison Collins

Beauty Features

How John Demsey Became a Social Media Standout

During this period of social distancing, Estée Lauder exec John Demsey is using his Instagram account to bring people together.

clock 21hJenny B. Fine

“The Scent of Empires”

Beauty Features

Book Explores History of Chanel No.5 and Red Moscow

The 200-page tome, recently released in German, sets out to distill 20th-century history into the two scents.

clock 21hQuynh Tran

The Bank of England

Beauty Features

How European Aid Packages Can Help Midsize Beauty Companies

A look at what’s available and the way it is being used.

clock 21hJennifer Weil and Quynh Tran and Fiona Ma and Sandra Salibian

Lilli Gordon

Beauty Features

FAB Founder Lilli Gordon Talks Coronavirus, College and Content

The founder of First Aid Beauty talks about the impact of the coronavirus, college loans and content creation.

clock 21hJenny B. Fine

The Vitamin ShoppeÕs ÒCBD CentralÓ presentation is a best-selling area.

Beauty Features

Pandemic Shopping: Sales of Supplements Surge

Consumers are racing to stockpile immune and mood boosters.

clock 23hEllen Thomas

Kolonya Klasik Limon

Beauty Features

Eau de Cologne Sells Out in Turkey Amid COVID-19 Crisis

In the week following the first case reported in the country, purchases of eau de cologne shot up 256 percent, according to Ipsos.

clock April 3, 2020Jennifer Weil

Dior's 3D virtual beauty boutique

Beauty Features

Dior’s Online Beauty Boutique Goes 3-D

The new e-commerce site looks like the brand’s Champs-Élysées store and allows viewers to wander and shop.

clock April 3, 2020Jennifer Weil

MyKirei by Kao

Body Care

MyKirei by Kao to Launch on Amazon

It is the first time the Japanese consumer giant has launched a first-to-market brand in the U.S.

clock April 3, 2020Ellen Thomas

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Today's Must Read

The Bank of England


How European Financial Packages Can Help Mid-Sized Beauty Companies

clock 21hJennifer Weil and Quynh Tran and Fiona Ma and Sandra Salibian

Social Studies