Glitter walls, an interactive dance floor and more: as mass-market conditions continue to languish, Maybelline is delivering experiences to consumers outside the drugstore.
Roh, who helped expand NYX, is joining Maesa as more chains seek the company to develop exclusive beauty launches.
Prestige beauty is seeing more discounts than ever before — and they’re coming from both brands and retailers.
Makeup try-on experiences for brands within L’Oréal’s portfolio are rolling out beginning in late August as part of a “long-term” partnership between the beauty behemoth and social media giant.
Not just content to be a tool, the company’s new focus is on building a social ecosystem and providing real world beauty solutions.
While E.l.f. lost out on buying NYX, that’s the type of business the brand would look to acquire.