Prestige beauty is seeing more discounts than ever before — and they’re coming from both brands and retailers.
Makeup try-on experiences for brands within L’Oréal’s portfolio are rolling out beginning in late August as part of a “long-term” partnership between the beauty behemoth and social media giant.
Not just content to be a tool, the company’s new focus is on building a social ecosystem and providing real world beauty solutions.
While E.l.f. lost out on buying NYX, that’s the type of business the brand would look to acquire.
The business bought the license from Coty earlier this year.
More than 40,000 attended the beauty extravaganza, the largest crowd ever. The environment and Instagrammable moments were top of mind on the exhibit floor.
M3 Ventures has invested in the Los Angeles-based natural makeup brand. Braun’s TQ Ventures, along with Medine and Charnas, have also invested.