Glitter walls, an interactive dance floor and more: as mass-market conditions continue to languish, Maybelline is delivering experiences to consumers outside the drugstore.

The beauty industry is associated with excess packaging. Pacifica is giving some of its products new uses as toothbrushes and razors.

Roh, who helped expand NYX, is joining Maesa as more chains seek the company to develop exclusive beauty launches.

Prestige beauty is seeing more discounts than ever before — and they’re coming from both brands and retailers.

Clean beauty retailer Follain has moved to ban the ingredient from its shelves.

She conceived some of Chanel’s most iconic beauty products and worked with photographers like Guy Bourdin.

Numbers for Revlon are being hurt by problems in a North Carolina manufacturing facility.

Makeup try-on experiences for brands within L’Oréal’s portfolio are rolling out beginning in late August as part of a “long-term” partnership between the beauty behemoth and social media giant.

Not just content to be a tool, the company’s new focus is on building a social ecosystem and providing real world beauty solutions.

The influencer’s next project is an eye shadow collection with Morphe.

While E.l.f. lost out on buying NYX, that’s the type of business the brand would look to acquire.

Guess detailed its fragrance plan, IFF is projecting an early close to the Frutarom merger and E.l.f. is anticipating a low-growth year.

Brazil is the company’s largest market.

The business bought the license from Coty earlier this year.

The business plans to take on $3.1 billion in debt for the Frutarom deal.