The Tatcha brand ambassador works on the faces of some of YouTube’s biggest stars, from Desi Perkins to Patrick Starrr and James Charles.
Lord Jones’ High CBD Body Lotion is now sold at all 85 SoulCycle locations.
On April 19, the Latina actress, musician and influencer will become the face of the brand’s new mascara.
The statement comes one day after Sephora announced it would end its partnership with the 19-year-old influencer.
Ropion is the nose behind Viktor & Rolf’s Flowerbomb and Lancôme’s La Vie est Belle.
Katie Welch has joined the Honest Co. from Hourglass, and Fabletics’ Gregg Throgmartin is now heading Skin Laundry.
The business posted $6.7 billion in sales for the full year.
Berkerey, who is currently associate publisher of British Vogue, will work alongside CEW president Caroline Neville, beginning in June.